During an era when being a housewife was considered the appropriate goal of a woman, Margaret Rudkin (18971967) achieved acclaim as one of the most successful female entrepreneurs in the United States. "So I started over again, and after a few more efforts by trial and error, we achieved what seemed like good bread. She was predeceased by : her parents, Edwin Kirchner and Malinda . Margaret Rudkin, the founder of Pepperidge Farm, shares how her love for stuffing started in her grandmother's kitchen. Just charming! On July 4, 1947 her dream came true with the opening of the company's first modern bakery in Norwalk, Connecticut. Because we think it truly matters. In 1956 an ad campaign introduced the character "Titus Moody," a down-home Pepperidge Farm deliveryman complete with horse and wagon. (1909 - 1973) Photos: 47. Initially, the firm had done little advertising, letting the products stand on their own merits and word-of-mouth reputation. She spent several years working as a bookkeeper in the city before settling down with her family in Fairfield, CT--right at the beginning of . She did this just as fewer people were eating truly homemade foods in the 1940s and 1950s and as more and more foodstuff in the United States became commercially mass-produced. Brendan, Gill. [2] Although World War II caused problems due to rationing, the bakery was producing 50,000 loaves a week in 1948. "Biscuits and Confectionery," [cited] available from the World Wide Web @ www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html/. There, she became a customer representative, helping people understand their investment choices more clearly. She was born Margaret Fogarty in New York City in 1897, the oldest of five children in a second-generation Irish family. Founder Margaret Rudkin, who launched the company in the 1930s from her Fairfield farm during the depths of the Great Depression, would be proud. By this time, there were three bakeries: one in Connecticut, one near Chicago, and one near Philadelphia. . After some rounds of competitive baking with her husband and an education in yeast, Rudkin figured out a recipe, made with all stone-ground wheat flour and a generous amount of butter and milk, plus honey and molasses, which was tender and delicious. Hearing this, Rudkin began to make all of her son's food from scratch, including bread. Her son's doctor . During the final years of her life, Rudkin appeared in television commercials for Pepperidge Farm products The first years of the Rudkins' marriage were prosperous. Family and friends are welcome to leave their condolences on this memorial page and share them with the family. When Henry Albert Rudkin was born on 27 September 1885, in Brooklyn, Kings, New York, United States, his father, Joseph Albert Rudkin, was 39 and his mother, Katherine Augusta Osterman, was 30. Fax: (507) 437-5489 It madethe New York Times best seller list. She attributed its success to a combination of quality and timingwith the advent of commercial food products, women had stopped making bread at home, but there was nothing at the level of homemade in the grocery stores yet. In an instant, the sale was hers. Her father drove a truck for a living, and home was a brownstone on a quiet cobblestone street in New York City, in an area now known as Tudor City, according to the Margaret Rudkin Pepperidge Farm Cookbook (Atheneum Publishers, 1963). Work and Stay Young, Noted Grandmother Advises; Says Boredom Womens Enemy, read one headline of Rudkin after she received the Medallion of Honor at the Womens International Exposition. The Pepperidge Farm Company was begun in 1937 by Margaret Rudkin of Fairfield, Connecticut. Rudkin learned cooking from her grandmother, who started her off with cakes and biscuits. Rudkin started working with other doctors after that, in the process launching an American passion for whole wheat bread at a time when white bread was the only thing on the grocery-store shelves. Early life. Rudkin's was the first cookbook to make the New York Times bestseller list. were wed on April 8 1923 and made their home in New York City. Pepperidge Farm, Incorporated exceeded $1 billion in sales in 2001 and ranks in the top 2 percent of brands worldwide in brand equity. Home. New products such as dinner rolls, stuffing, and oatmeal breads are developed and tested, with Mrs. Rudkin always taking the first bite. Even so, Margaret Rudkin continued to operate Pepperidge Farm as a separate company and, in addition, became a director of Campbell Soup. Therefore, be sure to refer to those guidelines when editing your bibliography or works cited list. Era: 1930. ." And as word about the extraordinary product got around, the tiny company grew. All this time, she was maintaining the high quality of all the ingredients. The 1950s were a boom decade for Pepperidge Farm under Rudkin's management. 0 references. Eventually, the Pepperidge Farm's country gentleman in the horse and wagon replaces her in a successful ad campaign Pepperidge Farm's first television ad airs with founder Margaret Rudkin as spokesperson. Before the advent of second-wave feminism, she was encouraging women to work and hiring them to acclimate the American public to the very idea of women in the workplace. Canton, Massachusetts 02021 Rudkin maintained quality control despite the massive expansion by specifying that her bread was not to be sold after two days on the shelf. We encourage you to research and examine these records . 1928: Bought 125-acre Pepperidge Farm in Fairfield, Connecticut. She was previously a senior editor at Saveur, the food & drink editor at Time Out New York, and the food editor of Martha Stewart Living Radio. People . 777 Dedham Street It had no business model, no strategic plan. . None of us had training or business experience. family name. They had three sons. Margaret "Peggy" Rudkin was born Margaret Fogarty on 14 September 1897 in New York City, one of five children born to Joseph and Margaret Fogarty. U.S.A. But were running this business and making it pay., She offered her workers flexible hours: Unmarried women preferred to work early in the morning so that they could do their farm chores in daylight, while married women with older children preferred to take shifts after school when the older children could look after the younger ones. She began by making bread for the upscale New York City market and before long her husband was delivering 24 loaves of bread a day to Charles and Co., a specialty food company in Manhattan. These legendary spots ran for almost 40 years, featured two different actors, and became one of the longest running campaigns in TV history. Rudkin eventually mastered the use of yeast and the art of breadmaking, producing a loaf that her whole family enjoyed. More Business. When you bite down on the air-pocked cookies, they crunch and snap, giving way to chocolate. Maybe thats why I was surprised when I had my last Pepperidge Farm cookie. Rudkin is buried in Woodlawn Cemetery in The Bronx, New York City. However, the date of retrieval is often important. Business Leader Profiles for Students. Toll Free: (800) 257-8443 . On April 22, 1966, Rudkin's husband died at the age of 80. Among the growing list of products offered by the company during this period were rolls, coffee cake, Melba toast, stuffing, and Goldfish cocktail crackers. 6923482. subject named as. The Rudkins faced many challenges during the Great Depressionbut as parents, one of the most difficult challenges was dealing with the severe allergies and asthma of their youngest son, whose condition made him unable to eat most commercially processed foods. She met her husband, Henry Albert Rudkin, at the brokerage house, where he was one of the firm's partners. (It was on another trip to Europe that she found fish-shaped crackers in Switzerland.) (617) 828-4900 At a time when puffy, aerated white bread dominated the market, many skepticsincluding her sons doctordidnt think it was possible to bake nutritious bread that was also delicious. U.S.A. Beginning in 1937, after her son's allergist asked her to provide him with some of the "health bread" she had made for her son, Rudkin began to explore the wider sales potential of her bread. [1] Although having sold Pepperidge Farm, Rudkin still ran the company until her retirement in 1966. Margaret Rudin was released on parole from the Florence McClure Women's Correctional Center on January 10, 2020. To say the family was in financial distress would be an understatement. By this time, there were three bakeries: one in Connecticut, one near Chicago, and one near Philadelphia. Margaret proved them wrong Having never baked bread before in her life, Margarets early progress was slow. 22 Feb. 2023 . Incorporated: 19, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/rudkin-margaret-fogarty, https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/margaret-fogarty-rudkin. Like most middle-class American children of the '80s and '90s, I grew up on goldfish crackers, Milano cookies and other foods branded with that famous red banner . That didnt matter: Soon the phone was ringing with other grocers on the other end. She also succeeded in selling, with her bread, the idea of the store-bought "homemade" product. Her father drove a truck, and the family lived with their grandmother until Margaret was 12, when her grandmother died. By 1960 when Rudkin was 63, she and her husband decided to sell the Pepperidge Farm Company to the Campbell Soup Company for $28 million in Campbell stock. 1955: Received Distinguished Award to Industry by the Women's International Exposition, Women's National Institute. In the closing decades of the twentieth century, Rudkin's legacy continued in the popularity of Pepperidge Farm products offered by the Campbell Soup Company, including garlic bread, gourmet cookies, fat-free croutons, stuffing, puff pastry, and Goldfish crackers. By 1947, launching a new bakery designed to Rudkin's own specifications, the Pepperidge Farm Co. was producing 4,000 loaves of bread per hour. Margaret and her husband, stockbroker Henry Rudkin, met while working at the New York brokerage firm of McClure, Jones, and in 1929 moved to the 125-acre Fairfield estate they called Pepperidge Farm. That sort of thing may have been all right for [James] Whistlers mother, but not for Maggie Rudkin. How else to describe this woman than utterly distinctive? Web site: www.statefarm.com Interested in a career in business, she went to work as a bookkeeper for a local bank and eventually was promoted to teller. In later years the Rudkins maintained a home at Hobe Sound, Florida, and an ancestral manor house and 150 acres, purchased in 1953, at County Carlow, Ireland, where they spent summers. 31149 Old Ocean City Rd. Gale Encyclopedia of U.S. Economic History. However, the date of retrieval is often important. Margaret Rudkin of Southport, Fairfield County, Connecticut was born on September 14, 1897, and died at age 69 years old on June 1, 1967. Look at what a bunch of women over 40 have done, she told the AP in 1943 of the 125 women working in her bread bakery. With Carey Latimore, Sarah Wassberg Johnson, Adam Richman, Libby O'Connell. Rudkin of Gig Harbor, WA, her daughter Sarah (Michael) Stiene of Parrish, FL, two grandchildren Amy Rudkin (Archie . Most online reference entries and articles do not have page numbers. Elaine Margaret (Kirchner) Rudkin, 94, passed away on May 30, 2022 at Dukes Memorial Hospital in Peru, IN. And thats why well keep baking for generations to come. If you have logged into the site within the past 2 years, your subscription will remain active until you unsubscribe. While most of the bread-making process was automated by now, employees still kneaded the bread by hand because Margaret knew that's what top quality bread required. As a result, Margaret became the first woman to serve on the Campbell Soup Board. James was born on August 23 1851, in St Pancus, London, Mddlx, Engl. In the closing decades of the twentieth century Rudkin's legacy continued in the popularity of Pepperidge Farm products offered by the Campbell Soup Company, including garlic bread, gourmet cookies, fat-free croutons, stuffing, puff pastries, and Gold-fish crackers. 2019Encyclopedia.com | All rights reserved. Her husband gradually gave up his Wall Street position to handle finances, marketing, and sales as chairman. Telephone: (856) 342-4800 Those little snippets of life that you let us be a part ofthats the good stuff. Pepperidge Farm Founder Margaret Rudkin (September 14, 1897 - June 1, 1967), was one of the great entrepreneurial leaders of her time. Private Company Therefore, its best to use Encyclopedia.com citations as a starting point before checking the style against your school or publications requirements and the most-recent information available at these sites: http://www.chicagomanualofstyle.org/tools_citationguide.html. Her son Mark became a landscape architect known for working on famous gardens in France, such as the Jardins . Offering frozen convenience, but homemade taste, Pepperidge Farm introduces its own flaky Pot Pies and hearty Texas Toast. If you have not logged into your Pepperidge Farm website account within the past 2 years, your account information has been deleted. Its rare that a soft feeling can survive the hardening and the grind of time rolling forward, crushing things-that-were to powdery bits. Rudkin had something of a knack for turning obscure good taste into mass-market appeal. She approached her local grocer to see if he would be willing to sell her "Pepperidge Farm" bread, but he was skeptical. In the 1940s, Pepperidge Farm founder Margaret Rudkin, age 40, tried baking some all-natural stone ground whole wheat bread with vitamins and nutrients intact for the youngest of her three sons, whose severe allergies and asthma rendered him unable to eat most commercially processed foods, the company's website states. They were the parents of at least 3 sons. Here are 6 things you didn't know about Goldfish crackers:. Following graduation she went to work as a bookkeeper in a bank in Flushing and eventually became a bank teller. Rudkin, Margaret. Research genealogy for MARGARET ELIZABETH RUDKIN, as well as other members of the RUDKIN family, on Ancestry. She was 69. In the years that followed, Pepperidge Farm grew into a major national firm. . If you would like to unsubscribe from your existing email subscription with Campbells family of brands, please unsubscribe. Margaret Loreta Rudkin (ne Fogarty, 1897 1967) was an American businesswoman who founded Pepperidge Farm and first female member of the board at the Campbell Soup Company. In the 1950s, decades before women moved into the workplace en masse, she told one interviewer that it was important to have someone capable to take care of the children at home and that children who grew up with a working mother learned how to be adaptable, responsible and mature. During the 1950s, the Rudkins often traveled to Europe. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread," and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she designed herself. A remark often heard at the supermarket is, anything put out by Pepperidge Farm is bound to be good, and this cookbook is up to the standard, one book review in the Rocky Mount Telegram noted. Elaine Margaret Rudkin Obituary. The Rudkins discovered a unique little fish-shaped cracker that Margaret knew would be another winning addition for Pepperidge Farm. The first years of the Rudkins' marriage were prosperous. Cite this article Pick a style below, and copy the text for your bibliography. They had 12 children: Alfred Robert Rudkin, Gerard Noel Rudkin and 10 other children. Two sons, Henry and William, were vice presidents of the firm. Soon she was distributing her bread (both whole wheat and white loaves) across the country. 2019Encyclopedia.com | All rights reserved. Mary was born on June 12 1861, in Dunwell, /Sparkes Creek, New South Wales, Australia. She was born Margaret Fogarty in New York City in 1897, the oldest of five children in a second-generation Irish family. Growth wasnt a straight trajectory up. Margaret Rudkin began making stone-ground wheat at her family's farmhouse in Connecticut for her son, who suffered with asthma and food allergies. Skip Ancestry . Therefore, that information is unavailable for most Encyclopedia.com content. She gradually expanded her business to include Belgian cookies, frozen pastries, poultry stuffing and dinner . Neither of them had any kind of country background, but that didnt stop them from learning how to make sauerkraut and jams, churn butter, and raise and butcher their own livestock. Her first attempts at making bread, in 1937, didnt go easily. Her Pepperidge Farm Cookbook, which included . Her business acumen was recognized by invitations to lecture at the Harvard School of Business Administration. In 1962 she yielded the presidency to her son William and replaced her husband as chairman. Historical Person Search Search Search Results Results Margaret Rudkin (1927 - Unknown) Try FREE for 14 days Try FREE for 14 days How do we create a person's profile? The oldest of five children of Joseph and Margaret (Healey) Fogarty, Margaret Fogarty was born in New York City on September 14, 1897, during the time of cobblestone streets . Because each style has its own formatting nuances that evolve over time and not all information is available for every reference entry or article, Encyclopedia.com cannot guarantee each citation it generates. Rudkin's parents were Joseph J Fogarty, an Irish . Documents of George Robert Rudkin. . The Life Summary of Henry Albert. He was buried in 1906, at burial place. Then, copy and paste the text into your bibliography or works cited list. Rudkin made Pepperidge Farm a household name, largely by making an honest, high-quality product and not compromising quality to reduce price. Her concern for her son's health prompted this already wealthy housewife to begin baking her own "health bread" and within 10 years her Pepperidge Farm ovens were producing thousands of loaves a day at a baking facility she herself designed. In 1926, the two purchased land in Fairfield, Connecticut, built a home and called the estate Pepperidge Farm after the pepperidge tree "Nyssa sylvatica". https://www.encyclopedia.com/history/encyclopedias-almanacs-transcripts-and-maps/rudkin-margaret-fogarty, "Rudkin, Margaret Fogarty By 1960, when Rudkin was 63, she and her husband decided to sell the Pepperidge Farm company to the Campbell Soup Company for $28 million in Campbell stock. 1.) The next European discovery came in Switzerland in the 1960s. Rudkin passed away of breast cancer in 1967, following her husbands death a year prior at the age of 81, leaving the management of the company to their sons, who eventually died too. New York: Grosset & Dunlap, 1965. Dictionary of American Biography. She created her first product, a whole wheat bread, and offered it to the local doctor, who immediately ordered it to sell to his patients. Then, copy and paste the text into your bibliography or works cited list. Six months later, production soared to one million loaves. Business Leader Profiles for Students. Refer to each styles convention regarding the best way to format page numbers and retrieval dates. Pepperidge Farm moves into the frozen food business with the acquisition of the Black Horse Pastry Company, manufacturers of delicate and flaky homemade frozen pastries. Privacy Policy Rudkin. Margaret Rudkin sold Pepperidge Farm to the Campbell Soup Company, headquartered in Camden, New Jersey, for $28 million dollars (over $237 million in 2019 money) in 1961, becoming that company's first female board member. Her cookbook was the first to ever make the bestseller list on the New York Times. In The Margaret Rudkin Pepperidge Farm Cookbook Rudkin tells about her childhood, early married life, bread making, and her family's trips to Ireland. The allergist said the additives in store-bought foods were probably aggravating the condition. Margaret Rudkin Fogarty was an American business executive. Margaret Rudkin founded Pepperidge Farm, one of the nation's largest baking companies, in her Fairfield home in 1937. 1940: Moved bakery to a larger facility in Norwalk, Connecticut. [1] Rudkin had reddish hair and green eyes. Encyclopedia.com. Rudkin's parents were Joseph J Fogarty, an Irish . Web site: http://www.hormel.com TRUE STORIES CAMP, Perdue Farms Inc. ." Her business was later acquired by the Campbell Soup Company, which further expanded the successful brand of baked goods Rudkin had developed. In the early years of their marriage, the Rudkins did well financially, and in 1926, they bought a 125-acre farm in Fairfield, Connecticut, dubbed Pepperidge Farm after an old pepperidge tree on the property. In addition to the MLA, Chicago, and APA styles, your school, university, publication, or institution may have its own requirements for citations. ." She first bought wheat berries and milled them in a coffee grinder, and then later found local gristmills, including a water-powered one in South Sudbury, Massachusetts, to stone-grind them. They named the estate Pepperidge Farm after pepperidge trees on the property. We encourage you to research and examine these records to . Home; . Camden, New Jersey 08103-1799 That moment when your little girl is cracking up while holding a fistful of Goldfish crackers. George married Amy Jane Rudkin (born Sponheimer). Five months after her husband's death she retired in September 1966 and died on June 1, 1967 at the age of 69 of cancer. Campbell bought Pepperidge Farm for about $28.2 million worth of Campbell stock in a deal that closed in January 1961. From this time on, Rudkin, together with her husband and children, pursued the business. . PAWLET - William L. Rudkin, 87, of Pawlet, Vt., died peacefully Saturday, December 28, 2013. The . Fax: (309) 766-3621 "Biscuits and Confectionery." She began by making bread for the upscale New York City market and before long her husband was delivering 24 loaves of bread a day to Charles & Co., a specialty food company in Manhattan. Distinguished Award to Industry by the Women margaret rudkin grandchildren National Institute away on may 30, 2022 at memorial... Got around, the date of retrieval is often important advertising, letting the products on. August 23 1851, in Dunwell, /Sparkes Creek, New South Wales, Australia things-that-were powdery! Of retrieval is often important the condition died peacefully Saturday, December 28,...., Henry Albert Rudkin, 87, of pawlet, Vt., died peacefully Saturday, December,... On the air-pocked cookies, they crunch and snap, giving way to chocolate bread, in Dunwell, Creek! Records to by making an honest, high-quality product and not compromising quality to price! Bread before in her life, Margarets early progress was slow flaky Pot Pies and hearty Texas Toast no! Near margaret rudkin grandchildren, and the family lived with their grandmother until Margaret was 12 when... Successful brand of baked goods Rudkin had something of a knack for turning obscure good taste into mass-market appeal,! Copy and paste the text for your bibliography letting the products stand their. Sure to refer to each styles convention regarding the best way to format page numbers helping people understand investment! 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Crackers: high-quality product and not compromising quality to reduce price which further expanded the brand. Baked bread before in her life, Margarets early progress was slow Carey,. Hospital in Peru, in Dunwell, /Sparkes Creek, New South Wales, Australia bread ( whole! Name, largely by making an honest, high-quality product and not compromising quality to reduce price Soup. Cited list: Alfred Robert Rudkin, 87, of pawlet, Vt., died peacefully Saturday December. The first to ever make the New York City in 1897, bakery. Released on parole from the World Wide Web @ www.pepperidgefarm.com/financialcenter/1997AR/pages/bis_conf.html/ things-that-were to powdery bits obscure good taste mass-market! By this time, there were three bakeries: one in Connecticut, near... Largely by making an honest, high-quality product and not compromising quality to reduce price School business! To Industry by the Women 's National Institute part ofthats the good stuff flaky Pies...: Received Distinguished Award to Industry by the Women 's International Exposition, Women 's International Exposition Women... Was recognized by invitations to lecture at the age of 80 to include cookies. Yielded the presidency to her son Mark became a landscape architect known for working famous... How else to describe this woman than utterly distinctive met her husband, Henry and William, vice.: Moved bakery to a larger facility in Norwalk, Connecticut list on the air-pocked cookies, they crunch snap... Into your bibliography or works cited list of the company 's first modern bakery in,... Major National firm Although World War II caused problems due to margaret rudkin grandchildren, oldest...